27 CFR 6.52 - Cooperative advertising.

Regulations last checked for updates: Jun 18, 2024

Title 27 - Alcohol, Tobacco Products and Firearms last revised: Jun 14, 2024

View all text of Subpart C [§ 6.21 - § 6.72]

§ 6.52 - Cooperative advertising.

An arrangement in which an industry member participates with a retailer in paying for an advertisement placed by the retailer constitutes paying the retailer for advertising within the meaning of the Act.

authority: 15 U.S.C. 49-50; 27 U.S.C. 202 and 205; 44 U.S.C. 3504(h)

source: T.D. ATF-74, 45 FR 63251, Sept. 23, 1980, unless otherwise noted.

cite as: 27 CFR 6.52