§ 333.
(g)
Violations regarding direct-to-consumer advertising
(1)
With respect to a person who is a holder of an approved application under
section 355 of this title for a drug subject to
section 353(b) of this title or under
section 262 of title 42, any such person who disseminates or causes another party to disseminate a direct-to-consumer advertisement that is false or misleading shall be liable to the United States for a civil penalty in an amount not to exceed $250,000 for the first such violation in any 3-year period, and not to exceed $500,000 for each subsequent violation in any 3-year period. No other civil monetary penalties in this chapter (including the civil penalty in subsection (f)(4)) shall apply to a violation regarding direct-to-consumer advertising. For purposes of this paragraph: (A) Repeated dissemination of the same or similar advertisement prior to the receipt of the written notice referred to in paragraph (2) for such advertisements shall be considered one violation. (B) On and after the date of the receipt of such a notice, all violations under this paragraph occurring in a single day shall be considered one violation. With respect to advertisements that appear in magazines or other publications that are published less frequently than daily, each issue date (whether weekly or monthly) shall be treated as a single day for the purpose of calculating the number of violations under this paragraph.
(2)
A civil penalty under paragraph (1) shall be assessed by the Secretary by an order made on the record after providing written notice to the person to be assessed a civil penalty and an opportunity for a hearing in accordance with this paragraph and
section 554 of title 5. If upon receipt of the written notice, the person to be assessed a civil penalty objects and requests a hearing, then in the course of any investigation related to such hearing, the Secretary may issue subpoenas requiring the attendance and testimony of witnesses and the production of evidence that relates to the matter under investigation, including information pertaining to the factors described in paragraph (3).
(3)
The Secretary, in determining the amount of the civil penalty under paragraph (1), shall take into account the nature, circumstances, extent, and gravity of the violation or violations, including the following factors:
(B)
Whether the person submitted the advertisement for review if required under section 353c 2 of this title.
(C)
Whether, after submission of the advertisement as described in subparagraph (A) or (B), the person disseminated or caused another party to disseminate the advertisement before the end of the 45-day comment period.
(D)
Whether the person incorporated any comments made by the Secretary with regard to the advertisement into the advertisement prior to its dissemination.
(E)
Whether the person ceased distribution of the advertisement upon receipt of the written notice referred to in paragraph (2) for such advertisement.
(F)
Whether the person had the advertisement reviewed by qualified medical, regulatory, and legal reviewers prior to its dissemination.
(G)
Whether the violations were material.
(H)
Whether the person who created the advertisement or caused the advertisement to be created acted in good faith.
(I)
Whether the person who created the advertisement or caused the advertisement to be created has been assessed a civil penalty under this provision within the previous 1-year period.
(J)
The scope and extent of any voluntary, subsequent remedial action by the person.
(K)
Such other matters, as justice may require.
(4)
(A)
Subject to subparagraph (B), no person shall be required to pay a civil penalty under paragraph (1) if the person submitted the advertisement to the Secretary and disseminated or caused another party to disseminate such advertisement after incorporating each comment received from the Secretary.
(B)
The Secretary may retract or modify any prior comments the Secretary has provided to an advertisement submitted to the Secretary based on new information or changed circumstances, so long as the Secretary provides written notice to the person of the new views of the Secretary on the advertisement and provides a reasonable time for modification or correction of the advertisement prior to seeking any civil penalty under paragraph (1).
(5)
The Secretary may compromise, modify, or remit, with or without conditions, any civil penalty which may be assessed under paragraph (1). The amount of such penalty, when finally determined, or the amount charged upon in compromise, may be deducted from any sums owed by the United States to the person charged.
(6)
Any person who requested, in accordance with paragraph (2), a hearing with respect to the assessment of a civil penalty and who is aggrieved by an order assessing a civil penalty, may file a petition for de novo judicial review of such order with the United States Court of Appeals for the District of Columbia Circuit or for any other circuit in which such person resides or transacts business. Such a petition may only be filed within the 60-day period beginning on the date the order making such assessments was issued.
(7)
If any person fails to pay an assessment of a civil penalty under paragraph (1)—
(A)
after the order making the assessment becomes final, and if such person does not file a petition for judicial review of the order in accordance with paragraph (6), or
(B)
after a court in an action brought under paragraph (6) has entered a final judgment in favor of the Secretary,
the Attorney General of the United States shall recover the amount assessed (plus interest at currently prevailing rates from the date of the expiration of the 60-day period referred to in paragraph (6) or the date of such final judgment, as the case may be) in an action brought in any appropriate district court of the United States. In such an action, the validity, amount, and appropriateness of such penalty shall not be subject to review.
([June 25, 1938, ch. 675, § 303], [52 Stat. 1043]; [Oct. 26, 1951, ch. 578, § 2], [65 Stat. 649]; [Pub. L. 86–618, title I, § 105(b)], July 12, 1960, [74 Stat. 403]; [Pub. L. 89–74], §§ 7, 9(d), July 15, 1965, [79 Stat. 233], 235; [Pub. L. 90–639, § 3], Oct. 24, 1968, [82 Stat. 1361]; [Pub. L. 91–513, title II, § 701(b)], Oct. 27, 1970, [84 Stat. 1281]; [Pub. L. 94–278, title V, § 502(a)(2)(B)], Apr. 22, 1976, [90 Stat. 411]; [Pub. L. 100–293, § 7(b)], Apr. 22, 1988, [102 Stat. 99]; [Pub. L. 100–690, title II, § 2403], Nov. 18, 1988, [102 Stat. 4230]; [Pub. L. 101–629, § 17(a)], Nov. 28, 1990, [104 Stat. 4526]; [Pub. L. 101–647, title XIX, § 1904], Nov. 29, 1990, [104 Stat. 4853]; [Pub. L. 102–353, § 3], Aug. 26, 1992, [106 Stat. 941]; [Pub. L. 103–80, § 3(e)], Aug. 13, 1993, [107 Stat. 775]; [Pub. L. 103–322, title XXXIII, § 330015], Sept. 13, 1994, [108 Stat. 2146]; [Pub. L. 104–170, title IV, § 407], Aug. 3, 1996, [110 Stat. 1535]; [Pub. L. 106–387, § 1(a) [title VII, § 745(d)(2)]], Oct. 28, 2000, [114 Stat. 1549], 1549A–40; [Pub. L. 107–250, title II, § 201(c)], Oct. 26, 2002, [116 Stat. 1609]; [Pub. L. 108–173, title XI, § 1121(b)(2)], Dec. 8, 2003,