Emerging and Continuing Threats Coordinator
The Director shall designate or appoint a United States Emerging and Continuing Threats Coordinator to perform the duties of that position described in this section and such other duties as may be determined by the Director. For purposes of carrying out the previous sentence, the Director shall designate or appoint an appointee in the Senior Executive Service or an appointee in a position at level 15 of the General Schedule (or equivalent).
Emerging Threats Committee
The Emerging Threats Committee shall—
monitor evolving and emerging drug threats in the United States;
identify and discuss evolving and emerging drug trends in the United States using the criteria required to be established under paragraph (6);
assist in the formulation of and oversee implementation of any plan described in subsection (d);
provide such other advice to the Coordinator and Director concerning strategy and policies for emerging drug threats and trends as the Committee determines to be appropriate; and
disseminate and facilitate the sharing with Federal, State, local, and Tribal officials and other entities as determined by the Director of pertinent information and data relating to—
recent trends in drug supply and demand;
fatal and nonfatal overdoses;
demand for and availability of evidence-based substance use disorder treatment, including the extent of the unmet treatment need, and treatment admission trends;
recent trends in drug interdiction, supply, and demand from State, local, and Tribal law enforcement agencies; and
other subject matter as determined necessary by the Director.
The Director shall designate one of the members of the Emerging Threats Committee to serve as Chairperson.
The Director shall appoint other members of the Committee, which shall include—
representatives from National Drug Control Program agencies or other agencies;
representatives from State, local, and Tribal governments; and
representatives from other entities as designated by the Director.
The members of the Emerging Threats Committee shall meet, in person and not through any delegate or representative, not less frequently than once per calendar year, before June 1. At the call of the Director or the Chairperson, the Emerging Threats Committee may hold additional meetings as the members may choose.
Contract, agreement, and other authority
The Director may award contracts, enter into interagency agreements, manage individual projects, and conduct other activities in support of the identification of emerging drug threats and in support of the development, implementation, and assessment of any Emerging Threat Response Plan.
Criteria to identify emerging drug threats
Not later than 180 days after the date on which the Committee first meets, the Committee shall develop and recommend to the Director criteria to be used to identify an emerging drug threat or the termination of an emerging drug threat designation based on information gathered by the Committee, statistical data, and other evidence.
National anti-drug media campaign
The Director shall, to the extent feasible and appropriate, conduct a national anti-drug media campaign (referred to in this subsection as the “national media campaign”) in accordance with this subsection for the purposes of—
preventing substance abuse among people in the United States;
educating the public about the dangers and negative consequences of substance use and abuse, including patient and family education about the characteristics and hazards of substance abuse and methods to safeguard against substance use, to include the safe disposal of prescription medications;
supporting evidence-based prevention programs targeting the attitudes, perception, and beliefs of persons concerning substance use and intentions to initiate or continue such use;
encouraging individuals affected by substance use disorders to seek treatment and providing such individuals with information on—
how to recognize addiction issues;
what forms of evidence-based treatment options are available; and
how to access such treatment;
combating the stigma of addiction and substance use disorders, including the stigma of treating such disorders with medication-assisted treatment therapies; and
informing the public about the dangers of any drug identified by the Director as an emerging drug threat as appropriate.
Use of funds
Amounts made available to carry out this subsection for the national media campaign may only be used for the following:
The purchase of media time and space, including the strategic planning for, tracking, and accounting of, such purchases.
Creative and talent costs, consistent with subparagraph (B)(i).
Advertising production costs, which may include television, radio, internet, social media, and other commercial marketing venues.
Testing and evaluation of advertising.
Evaluation of the effectiveness of the national media campaign.
Costs of contracts to carry out activities authorized by this subsection.
Partnerships with professional and civic groups, community-based organizations, including faith-based organizations, and government organizations related to the national media campaign.
Entertainment industry outreach, interactive outreach, media projects and activities, public information, news media outreach, and corporate sponsorship and participation.
Operational and management expenses.
In using amounts for creative and talent costs under subparagraph (A)(ii), the Director shall use creative services donated at no cost to the Government wherever feasible and may only procure creative services for advertising—
responding to high-priority or emergent campaign needs that cannot timely be obtained at no cost; or
intended to reach a minority, ethnic, or other special audience that cannot reasonably be obtained at no cost.
Testing and evaluation of advertising
In using amounts for testing and evaluation of advertising under subparagraph (A)(iv), the Director shall test all advertisements prior to use in the national media campaign to ensure that the advertisements are effective with the target audience and meet industry-accepted standards. The Director may waive this requirement for advertisements using no more than 10 percent of the purchase of advertising time purchased under this subsection in a fiscal year and no more than 10 percent of the advertising space purchased under this subsection in a fiscal year, if the advertisements respond to emergent and time-sensitive campaign needs or the advertisements will not be widely utilized in the national media campaign.
For the planning of the campaign under paragraph (1), the Director may consult with—
the head of any appropriate National Drug Control Program agency;
experts on the designated drug;
State, local, and Tribal government officials and relevant agencies;
the public; and
appropriate congressional committees.
Evaluation of effectiveness of national media campaign
In using amounts for the evaluation of the effectiveness of the national media campaign under subparagraph (A)(v), the Director shall—
designate an independent entity to evaluate by April 20 of each year the effectiveness of the national media campaign based on data from—
the Monitoring the Future Study published by the Department of Health and Human Services;
the National Survey on Drug Use and Health; and
other relevant studies or publications, as determined by the Director, including tracking and evaluation data collected according to marketing and advertising industry standards; and
ensure that the effectiveness of the national media campaign is evaluated in a manner that enables consideration of whether the national media campaign has contributed to changes in attitude or behaviors among the target audience with respect to substance use and such other measures of evaluation as the Director determines are appropriate.
In carrying out this subsection, the Director shall ensure that sufficient funds are allocated to meet the stated goals of the national media campaign.
Responsibilities and functions under the program
The Director shall determine the overall purposes and strategy of the national media campaign.
The Director shall approve—
the strategy of the national media campaign;
all advertising and promotional material used in the national media campaign; and
the plan for the purchase of advertising time and space for the national media campaign.
The Director shall be responsible for implementing a focused national media campaign to meet the purposes set forth in paragraph (1) and shall ensure—
information disseminated through the campaign is accurate and scientifically valid; and
the campaign is designed using strategies demonstrated to be the most effective at achieving the goals and requirements of paragraph (1), which may include—
a media campaign, as described in paragraph (2);
local, regional, or population specific messaging;
the development of websites to publicize and disseminate information;
conducting outreach and providing educational resources for parents;
collaborating with law enforcement agencies; and
providing support for school-based public health education classes to improve teen knowledge about the effects of substance use.
None of the amounts made available under paragraph (2) may be obligated or expended for any of the following:
To supplant current anti-drug community-based coalitions.
To supplant pro bono public service time donated by national and local broadcasting networks for other public service campaigns.
For partisan political purposes, or to express advocacy in support of or to defeat any clearly identified candidate, clearly identified ballot initiative, or clearly identified legislative or regulatory proposal.
To fund advertising that features any elected officials, persons seeking elected office, cabinet level officials, or other Federal officials employed pursuant to section 213 of Schedule C of title 5, Code of Federal Regulations.
To fund advertising that does not contain a primary message intended to reduce or prevent substance use.
To fund advertising containing a primary message intended to promote support for the national media campaign or private sector contributions to the national media campaign.
Amounts made available under paragraph (2) for media time and space shall be matched by an equal amount of non-Federal funds for the national media campaign, or be matched with in-kind contributions of the same value.
No-cost match advertising direct relationship requirement
The Director shall ensure that not less than 85 percent of no-cost match advertising directly relates to substance abuse prevention consistent with the specific purposes of the national media campaign.
No-cost match advertising not directly related
The Director shall ensure that no-cost match advertising that does not directly relate to substance abuse prevention consistent with the purposes of the national media campaign includes a clear anti-drug message. Such message is not required to be the primary message of the match advertising.
Financial and performance accountability
The Director shall cause to be performed—
an audit to determine whether the costs of the national media campaign are allowable under chapter 43 of title 41.
Report to Congress
The Director shall submit on an annual basis a report to Congress that describes—
the strategy of the national media campaign and whether specific objectives of the national media campaign were accomplished;
steps taken to ensure that the national media campaign operates in an effective and efficient manner consistent with the overall strategy and focus of the national media campaign;
plans to purchase advertising time and space;
policies and practices implemented to ensure that Federal funds are used responsibly to purchase advertising time and space and eliminate the potential for waste, fraud, and abuse;
all contracts entered into with a corporation, partnership, or individual working on behalf of the national media campaign;
the results of any financial audit of the national media campaign;
a description of any evidence used to develop the national media campaign;
specific policies and steps implemented to ensure compliance with this section;
a detailed accounting of the amount of funds obligated during the previous fiscal year for carrying out the national media campaign, including each recipient of funds, the purpose of each expenditure, the amount of each expenditure, any available outcome information, and any other information necessary to provide a complete accounting of the funds expended; and
a review and evaluation of the effectiveness of the national media campaign strategy for the past year.
Required notice for communication from the Office
Any communication, including an advertisement, paid for or otherwise disseminated by the Office directly or through a contract awarded by the Office shall include a prominent notice informing the audience that the communication was paid for by the Office.
Authorization of appropriations
There is authorized to be appropriated to the Office to carry out this section, $25,000,000 for each of fiscal years 2018 through 2023.
[Pub. L. 105–277, div. C, title VII], §§ 709, 715, Oct. 21, 1998, [112 Stat. 2681–688], 2681–693; [Pub. L. 109–469, title V, § 501(a)], title VI, § 602, Dec. 29, 2006, [120 Stat. 3527], 3533; [Pub. L. 115–271, title VIII], §§ 8202(a), (b)(2), 8218(a), Oct. 24, 2018, [132 Stat. 4110], 4125; [Pub. L. 116–74, § 2(a)(1)], (2), (8), Nov. 27, 2019, [133 Stat. 1155], 1157.)