RR:IT:VA 545618 er


Port Director
Detroit, Michigan

RE: Request for Internal Advice 99/93; Price Actually Paid or Payable; Price Adjustments; Formula; Total Payment.

Dear Sir:

This is in response to your memorandum dated November 9, 1993, accompanying a request for internal advice dated October 29, 1993, submitted by counsel on behalf of its client, [importer]. Counsel presented an additional submission to you dated December 3, 1993. Your memorandum and counsel's submissions were received by this office on April 15, 1994. Additionally, this office met with counsel on January 5, 1995. All confidential information appearing in this decision is bracketed and will be deleted from the published version. We regret the delay in responding.

FACTS:

[The importer] contracts to purchase motor vehicles from [seller]. The subject entries were made between January 1, 1987 and December 31, 1989. At that time [seller] and [importer] were related parties because [importer] owned greater than 5 percent of the outstanding stock of [seller].

Two agreements are at issue in this matter: the United States Distribution Agreement, as amended on October 7, 1985("USDA"); and the Memorandum of Understanding dated April 5, 1987, to amend the USDA.

The means of determining the prices for the imported vehicles was governed by Clause 7 of the USDA which provides that the prices charged by [seller] to [importer] for [seller's] Products will not be higher than the prices charged to [third party in U.S. related to seller ("third party")] for similar [seller's] Products, taking into account all discounts, rebates or other sales price adjustments. Under the USDA, tentative prices for the imported vehicles are negotiated [].

This pricing mechanism is the means of protecting [importer's] margin. However, the actual final price for the imported merchandise is arrived at through negotiations that may continue after the merchandise is imported into the United States. These negotiations take into account []. Thus, while a "price" is estimated at the time of importation, that price may be increased or decreased subsequent to importation.

According to counsel, in 1988 [importer] paid certain amounts to [seller] as a result of "renegotiated price changes" with respect to vehicles purchased by [importer]. Customs took the position that the payments made by [importer] to [seller] were retroactive price adjustments which are part of the transaction value of vehicles imported by [importer] from [seller] between January 1, 1987 and December 31, 1989.

The second agreement, the Memorandum of Understanding, pertains to the "incentive program rebates" which were paid by [seller] to [importer] between 1988 and 1990 with respect to vehicles purchased by [importer] from [seller]. The Memorandum of Understanding provides that [seller] agrees to participate with [importer] in the funding of certain sales incentives for the sale by [importer] in the U.S. of [seller's] passenger cars. The incentive refunds were a per unit discount that was paid to [importer] by [seller] in a lump sum.

It is [importer's] position that if Customs concludes that the payments made by [importer] to [seller] as a result of "renegotiated price changes" are part of the value of the imported merchandise, then [importer] believes the incentive rebates paid by [seller] to [importer] should also be taken into account in determining the appraised value of the merchandise.

ISSUE:

Whether the subject merchandise may be appraised under transaction value based on the transaction between [seller] and [importer?]

Whether the incentive rebates should be taken into account in determining the appraised value of the merchandise?

LAW AND ANALYSIS:

Merchandise imported into the United States is appraised in accordance with section 402 of the Tariff Act of 1930, as amended by the Trade Agreements Act of 1979 ("TAA"; 19 U.S.C. 1401a). The preferred method of appraisement under the TAA is transaction value, defined as the "price actually paid or payable for the merchandise when sold for exportation to the United States," plus certain enumerated additions. 19 U.S.C. 1401a(b)(1). "The term 'price actually paid or payable' means the total payment (whether direct or indirect, and exclusive of any costs, charges, or expenses incurred for transportation, insurance, and related services incident to the international shipment of the merchandise from the country of exportation to the place of importation in the United States) made, or to be made, for imported merchandise by the buyer to, or for the benefit of, the seller." 19 U.S.C. 1401a(b)(4)(A).

These definitions require that there be a price actually paid or payable when sold for exportation to the United States. Customs regulations provide that the price actually paid or payable may be achieved by application of a formula:

In determining transaction value, the price actually paid or payable will be considered without regard to its method of derivation. It may be the result of discounts, increases, or negotiations, or may be arrived at by the application of a formula, such as the price in effect on the date of export in the London Commodity market. The word "payable" refers to a situation in which the price has been agreed upon, but the actual payment has not been made at the time of importation ...

19 CFR 152.103(a)

Counsel contends that although the USDA denominates the prices as "tentative", they are, in fact, firm prices at the time of importation. Counsel, accordingly, claims that the retroactive price adjustments are not part of the price actually paid or payable. Therefore, counsel's position is that the appraised value of the imported merchandise should be based on the price paid by [importer] to [seller] at the time of entry, without any adjustment to reflect post importation price adjustments (whether increase or decrease) between the parties.

The facts in this internal advice parallel those in a reconsideration request, HRL 545242, which was decided on April 16, 1996. In that decision Customs found that at the time of importation the price of the merchandise was not "fixed", and, accordingly, that transaction value did not exist. Instead, the price for the goods was arrived at pursuant to an agreed-upon methodology that includes an initial sum which was subject to adjustments. Customs concluded that the parties to the agreement knew the pricing structure took into consideration possible, if not probable, price adjustments due to changing conditions and market pressures existing in the U.S. automobile industry.

Because the parties in HRL 545242 exercised control over whether and to what degree the price would be adjusted in response to changing competitive pricing conditions, the pricing methodology could not be considered a "formula" within the meaning of 19 CFR 152.103(a)(1) and transaction value was eliminated as a basis of appraisement. Moreover, Customs noted that with respect to the price of the vehicles sold to [third party importer] which were the same or similar models as those sold by [seller] to [importer], there exists a condition or consideration for which a value cannot be determined, which pursuant to section 402(b)(2)(A)(ii) of the TAA also precludes appraisement under transaction value. The effect of such an arrangement results in the sale price of one good being conditioned on the sale price of another.

Although the pricing methodology in HRL 545242 was not acceptable for appraisement under transaction value, Customs, nonetheless, determined that it was a reasonable means for determining the value of the goods under section 402(f) of the TAA using a modified transaction value approach and taking into account both the upward and downward adjustments. A copy of HRL 545242 is attached.

Because the facts in this case parallel those in HRL 545242, the outcome with regard to the pricing methodology is identical. Additionally, we note that to our knowledge we do not have the information to appraise the merchandise under the alternate methods set forth in 19 U.S.C. 1401a(b)-(e). Customs, accordingly, finds that the merchandise should be appraised under section 402(f) of the TAA, following a modified transaction value approach which permits taking into account both the upward and downward post importation adjustments.

Counsel submits that if Customs concludes the post importation price adjustments constitute part of the appraised value, then the incentive rebates should be taken into consideration to off-set the adjustments. As stated in the facts, the incentive refunds are payments made by [seller] to [importer] and are applicable to all vehicles exported by [seller] to [importer] during an "incentive period." These refunds are a per unit discount that is paid to [importer] by [seller] in a lump sum pursuant to a separate Memorandum of Understanding.

Counsel claims that the agreement to refund certain monies to [importer] is a formula agreed upon prior to the exportation of the merchandise and, accordingly, that the rebate should be deducted from the appraised value of the merchandise. We disagree.

In the instant case, the incentive rebates were never included in the methodology; hence, they cannot be "deducted" from the price. Instead, the incentive rebates appear to relate to promotional or advertising activities in the resale of the merchandise in the U.S. The rebate program represents [seller's] agreement to share with [importer] the expenses associated with sales incentives for [seller] passenger cars sold by [importer] in the U.S. The incentive rebates are not taken into consideration, so far as we can tell, in determining the price of imported merchandise purchased by [importer]. Because the subject merchandise is to be appraised under section 402(f) of the TAA following a modified transaction value approach, we find that the incentive rebates should be regarded as payments which are outside the scope of the pricing methodology and which, therefore, should not be taken into consideration in appraising the imported merchandise. HOLDING:

As set forth above, the subject merchandise should be appraised under section 402(f) of the TAA as represented by the sum of the tentative price agreed upon between the parties plus any adjustments contemplated within that methodology, whether upwards or downwards, which are effected after the date of importation. The resulting price is a reasonable basis for appraisement under section 402(f) of the TAA. Because the amounts paid to [importer] by [seller] in connection with the sales incentives programs are not part of the pricing methodology, such amounts are not taken into account in determining the appraised value of the merchandise.

Sincerely,

Acting Director
International Trade
Compliance Division