strengthen the competitive position of the United States commercial fishing industry in the domestic and international marketplace;

encourage the development and utilization of all species of fish available for harvest by the United States fishing industry;

encourage the utilization of domestically-produced fish through enhancement of markets, promotion, and public relations;

help the United States fishing industry develop methods to improve quality and efficiency in the marketplace;

educate and inform consumers on the use of fish;

develop better coordination of fisheries marketing and promotion activities with commercial fisheries research and development programs; and

educate and inform the public about the nutritional value of fish in the diet.