MAR-2-05 CO:R:C:V 734331 GRV

Mr. Troy E. Clarke, President
CBT International Inc.
Customs Brokers
936 Mahar Avenue
Wilmington, CA 90744

RE: Location and method of denoting country of origin marking on packaged (sealed) hand tool sets. Ultimate purchaser; 19 CFR 134.1(d)(3); metal tools; articles excepted; 19 CFR 134.32(d); C.S.D. 89-113; C.S.D. 89- 78; container marking; 19 CFR 134.22(a); conspicuous- ness (visibility and location); 19 CFR 134.41(b); C.S.D. 91-23; C.S.D. 83-79; C.S.D. 79-379; C.S.D. 88- 25; C.S.D. 90-41

Dear Mr. Clarke:

This is in response to your letter of August 6, 1991, addressed to the Area Director of Customs in New York, on behalf of Alltrade Inc., requesting a ruling regarding the country of origin marking of packaged (sealed) hand tool sets imported from various countries. Your letter and the sample hand tool packages were forwarded to this office on September 5, 1991, for a direct reply.

FACTS:

Variously retail-packaged tool sets are imported from various countries. One of the sample sets--a 22-piece wrench set--is packaged in a large (measuring approximately 13" by 23") transparent plastic container (disposable) that is further packaged in a cardboard box shrink-wrapped in clear plastic. The clear plastic packaging allows the ultimate purchaser to view the individual tools without opening the package. The other sample set--a 40-piece metric tool & socket set--is packaged in a smaller (measuring approximately 10" by 13") opaque plastic con- tainer (a reusable carrying case) that is further packaged in a cardboard sleeve also shrink-wrapped in clear plastic. Although the ultimate purchaser cannot see the actual tools in this latter type of packaged set, the tools are represented by a picture on the cardboard sleeve that is wrapped within the outermost plastic wrapping. Regarding the size of the two packages, we note that, as the 40-piece set is twice is large as the 22-piece set, it is more awkward to handle; each set weighing more than 5 pounds. The tools in a given set are not individually marked to indicate their country of origin. And although the cardboard packagings denote the respective country of origin of the imported hand tool sets, they are printed in various print sizes and types and variously located on the packages. In the case of the larger 22-piece wrench set, the country of origin marking ("MADE IN INDIA") is located on the back of the package in the lower left-hand corner between references to the importer's U.S. locations and other consumer and foreign carton printing infor- mation, and printed in comparable capital letters in contrasting colors in approximately 4-point type (1/16" letters). In the case of the smaller 40-piece metric tool & socket set, the country of origin marking ("MADE IN TAIWAN") is located on the front side panel of the package in the left-hand corner between references to the importer's U.S. locations and other consumer information, but printed in contrasting color capital letters that measure only approximately 3-point type (<1/16" letters).

You believe the packaged hand tools are properly marked, based on certain prior rulings (C.S.D. 88-25, Headquarter Ruling Letter 730567 and ORR Ruling 73-0022) and section 134.32(d) of the Customs Regulations, which provides for package marking in lieu of article marking, and request that we advise you as to whether the enclosed samples are properly marked.

The National Import Specialist is of the opinion that because the country of origin marking on the smaller 40-piece tool set is so small (3-point type) it is neither conspicuous nor legible, especially since it is sandwiched between references to the distributor's U.S. locations and other consumer information, whereas, the marking on the larger 22-piece wrench set, similarly sandwiched between the same information, but presented in a 4- point type, meets the country of origin marking requirements. No opinion respecting the particular locations of the country of origin markings was expressed.

No issue respecting the provisions of 19 CFR 134.46 are presented by this ruling request.

ISSUE:

Whether the country of origin markings on either of the plastic-wrapped hand tool sets meet the marking requirements of 19 U.S.C. 1304 and 19 CFR 134.41(b). LAW AND ANALYSIS:

The marking statute, 304 of the Tariff Act of 1930, as amended (19 U.S.C. 1304), provides that, unless excepted, every article of foreign origin (or its container) imported into the U.S. shall be marked in a conspicuous place as legibly, indelibly and permanently as the nature of the article (or its container) will permit in such a manner as to indicate to the ultimate pur- chaser the English name of the country of origin of the article. Part 134, Customs Regulations (19 CFR Part 134), implements the country of origin marking requirements and exceptions of 19 U.S.C. 1304.

The primary purpose of the country of origin marking statute is to "mark the goods so that at the time of purchase the ulti- mate purchaser may, by knowing where the goods were produced, be able to buy or refuse to buy them, if such marking should influ- ence his will." United States v. Friedlaender & Co., 27 CCPA 297, 302, C.A.D. 104 (1940).

The "Ultimate Purchaser" Consideration

The "ultimate purchaser" is defined generally as the last person in the U.S. who will receive the article in the form in which it was imported. 19 CFR 134.1(d). Example (3) of this section provides that if an article is to be sold at retail in its imported form, the purchaser at retail is the "ultimate purchaser." In this case, the retail consumer is the ultimate purchaser, because (s)he will be last person in the U.S. to receive the imported merchandise (tools) in the form (plastic- wrapped container package) in which it is imported.

The Article Marking Exception

19 U.S.C. 1304(a)(3)(D) and 19 CFR 134.32(d) provide that if the marking of the containers will reasonably indicate the origin of the enclosed imported articles, then the articles themselves need not be individually marked. This exception is applicable in cases where the article is imported in a properly marked container and Customs officials at the port of entry are satisfied that in all reasonably foreseeable circumstances the ultimate purchasers will receive the article in its original, unopened and properly marked container. C.S.D. 89-78.

In C.S.D. 89-113, we observed that an article imported in a blister package for retail sale to the ultimate purchaser would generally be excepted from individual marking under the provi- sions of 134.32(d), since blister packaging are obviously intended to remain with the article through its retail sale to the ultimate purchaser. Accordingly, given that the containers are shrink-wrapped in clear plastic in this case, we agree that it may be acceptable to mark the country of origin of the tools on the container in lieu of the individual tools themselves, provided the container marking is conspicuous and reasonably indicates the origin of the articles. 19 CFR 134.22(a) and 134.24(d)(1).

Conspicuous Marking

The clear language of 1304 requires 'conspicuous' marking, and to this end 134.41(b) provides, in part, that the country of origin marking is considered conspicuous if the ultimate purchas- er in the U.S. is able to find the marking easily and read it without strain. In this regard, we have noted that the concept of conspicuousness embraces two concerns: (1) visibility, which is concerned with the requirement that the marking must be able to be found easily, and (2) legibility, which is concerned with the requirement that the marking must be able to be read without strain. We have also noted that, in general, information pre- sented in boldface print and/or a large print size tends to draw the ultimate purchaser's attention away from other information that is presented in lightface type and/or a smaller print size. Lastly, we have noted that the country of origin marking should be presented in format that is conspicuous: made readily apparent, so that, at the time of purchase the ultimate purchaser may, by knowing where the goods were produced, be able to buy or refuse to buy them, if such marking should influence his will. C.S.D.s 91-23, 83-79 and 79-379.

Regarding the print size employed to denote the country of origin marking, we have stated that where various print sizes and types are employed to convey various information and the country of origin marking is presented in the lightest-face print and/or the size of the marking is very small (3-point type), the country of origin marking is not easy to read and that it does not comply with the marking requirements of 19 U.S.C. 1304 and 19 CFR 134.41(b). C.S.D.s 91-23, 83-79 and 79-379. And in the rulings you rely on for the proposition that indicating the country of origin marking on the backside of cardboard sleeves beneath the U.S. address of the manufacturing company--HRL 730567 dated August 26, 1987 and C.S.D. 88-25, we note that the print size involved was slightly less than 9-point type, much larger than the print size on the submitted samples.

Regarding the location of the country of origin marking on blister packaged tools, although in C.S.D. 88-25 we found that marking a kit containing twelve computer tools on the backside of cardboard sleeves beneath the U.S. address of the manufac- turing company was acceptable, in C.S.D.s 83-78 and 83-79 we found the country of origin marking on the backside of certain blister packaged tools--in small type and unbolded type where other information was presented in bolded type--to be incon- spicuously placed and not acceptable. In general, whether or not a particular country of origin marking is considered conspicuous is dependant on a combination of factors: where and how it appears and whether other information is present. Where the location of the marking is in issue, the concern is whether the marking is in a place on the particular merchandise where the ultimate purchaser could expect to find it or where (s)he could easily notice it from a casual inspection/handling of the good. Thus, size and weight of the merchandise may be relevant considerations in a given case. See C.S.D. 90-41.

In this case, we find that the country of origin marking on the 40-piece tool set, printed in 3-point print, is neither easy to find nor read, and that the country of origin marking on the 22-piece tool set--although printed in 4-point print, which is legible--is presented in the smallest type sandwiched between other information and different, i.e., bolded, type-face, is hard to read.

HOLDING:

The country of origin markings on the plastic-wrapped hand tool sets are not conspicuous for different reasons and do not meet the marking requirements of 19 U.S.C. 1304 and 19 CFR 134.41(b). In the case of the larger 22-piece set, although the location of the marking on the bottom panel may be acceptable, the print-size should be enlarged to make it more visible, as the other information printed on the panel renders the country of origin marking hard to find in the first instance. In the case of the smaller 40-piece set, the print-size should be enlarged to make it both more easy to find and read, as required by 19 U.S.C. 1304 and 19 CFR 134.41(b).

Sincerely,

John Durant, Director
Commercial Rulings Division