MAR-2-05 CO:R:C:V 731799 KG

William Silverman
Dow, Lohnes & Albertson
1255 Twenty-third Street
Washington, D.C. 20037-1194

RE: Abbreviation of Venezuela for Country of Origin Marking Purposes

Dear Mr. Silverman:

This is in response to your letter of September 23, 1988, requesting a ruling on whether the abbreviations "VZLA" or "VENZLA" for the country name Venezuela are acceptable for country of origin marking purposes.

FACTS:

Your client proposes to import steel buttweld fittings from Venezuela and use the abbreviations "VZLA" or "VENZLA" for the country name Venezuela.

ISSUE:

Whether the abbreviations "VZLA" or "VENZLA" for the country name Venezuela are in accordance with 19 U.S.C. 1304.

LAW AND ANALYSIS:

Section 304 of the Tariff Act of 1930, as amended (19 U.S.C. 1304), provides that, unless excepted, every article of foreign origin imported into the U.S. shall be marked in a conspicuous place as legibly, indelibly, and permanently as the nature of the article (or container) will permit, in such a manner as to indicate to the ultimate purchaser in the U.S. the English name of the country of origin of the article. Congressional intent in enacting 19 U.S.C. 1304 was "that the ultimate purchaser should be able to know by an inspection of the marking on the imported goods the country of which the goods is the product. The evident purpose is to mark the goods so that at the time of purchase the ultimate purchaser may, by knowing where the goods were produced, be able to buy or refuse to buy them, if such marking should influence his will." United States v. Friedlaender & Co., 27 C.C.P.A. 297 at 302 (1940).

Part 134, Customs Regulations (19 CFR Part 134), implements the country of origin marking requirements and exceptions of 19 U.S.C. 1304. Section 134.45(b), Customs Regulations (19 CFR 134.45(b)), permits the abbreviation of the name of the country of origin for marking purposes if the abbreviation unmistakably indicates the name of the country.

As you are aware, Customs ruled in #727693 (March 29, 1985), that the abbreviation "VENZ" was not an acceptable abbreviation for Venezuela even though it is the designated abbreviation used by UNCTAD-GATT. In that ruling, Customs stated its position on abbreviated country names and Venezuela in particular. The ruling noted that "the instances in which Customs has permitted the use of abbreviations instead of the entire name of the country of origin have been limited. It is our view that most abbreviations do not 'unmistakably' identify the country of origin and are therefore unacceptable. The ultimate purchaser should be able to ascertain the country of origin at a glance without any guesswork.... We can think of no abbreviation for Venezuela which would satisfy the statutory and regulatory requirements."

The argument you raised that only two other countries have names beginning with the letter "V" is not persuasive. Neither the letter "V" nor the proposed abbreviations "VZLA" or VENZLA" readily bring to mind Venezuela without any guesswork by the ultimate purchaser. These abbreviations are not commonly used to refer to Venezuela like U.K. is used to refer to the United Kingdom. The policy underlying the country of origin marking statute is to facilitate consumer purchasing decisions and to protect American industry. National Juice Products Association, et.al. v. United States, 10 CIT 48, 59 n.15, 628 F. Supp. 978, 989 n.15 (1986). It is critical to advancement of this policy that the consumer understands from glancing at the marking what country the product is from. Therefore, we decline to liberalize our policy on this issue and do not find the proposed abbreviations "VENZLA" and "VZLA" acceptable for country of origin marking purposes.

HOLDING:

The abbreviations "VENZLA" and "VZLA" do not unmistakably indicate the country name Venezuela . Inasmuch as the abbreviations do not comply with 19 U.S.C. 1304 and 19 CFR 134.45(b),they may not be used for country of origin marking.


Sincerely,

Marvin Amernick
Chief, Value, Special Programs
and Admissibility Branch